Empowering Businesses Through Operational Excellence
EffiMind Consulting was born from a passion for helping businesses achieve clarity, efficiency, and sustainable growth. The name "EffiMind" reflects our philosophy: combining Efficiency with a sharp, strategic Mindset to unlock your business's full potential. With over 15 years of experience, we’re here to simplify complexity, drive results, and shape the future of your success.
+15 Years
Operational Experience
About the Founder
With a career spanning over 15 years in leading national and international companies such as Xerox, FreeNow, and easyJet, Nuno Martins has accumulated extensive experience and practical knowledge in operations, KPIs, SOPs, remote and in-person work, recruitment, and process optimisation. This professional background positions EffiMind as a trusted partner for companies seeking tangible results and sustainable growth.
We Transform Challenges into Concrete Solutions
Free Now: As Regional Director of Customer Service, Nuno built a Customer Service Hub in Lisbon from scratch, leading a team of 150 professionals and managing operations across Portugal, Spain, Italy, France, the United Kingdom, Ireland, and Poland. His responsibilities extended beyond customer service to include Office Management, Workforce Management (WFM), and Training and Quality teams. By implementing innovative tools, actionable KPIs, and effective Standard Operating Procedures (SOPs), Nuno optimized both operational efficiency and team performance in remote and office settings.
easyJet: As a Team Leader and Operations Manager for easyJet, where he worked across Portugal, Spain, France, Germany, and the Netherlands. In this role, Nuno excelled in Customer Service, B2B interactions, and Social Media Management, ensuring seamless communication and enhanced client satisfaction.
Career Highlights
”Nuno Martins is an outstanding leader with a rare combination of strong managerial experience of scaling up and leading several customer-centred teams and of an in-depth business understanding for contributing to hypergrow environments. His on-hands and pragmatic attitude by leading and transforming international teams during our jointly time always positively inspired me and drove to efficient automated solutions for qualitative customer solutions. Thanks and obrigado, Nuno!
"Nuno is an experienced leader who contributed to building and scaling up a customer care hub servicing several European countries. He has great intercultural competencies working with stakeholders and employees from various countries. Collaborating with him was always hands on and on eye-level."
★★★★★
★★★★★
Regina Wolf - Senior People & Culture BP at DEPT
Dr. Ivan Morschel - IT Director at FreeNow